- ROLE

Graphic Designer

- FOR

Lighting Control & Design (Acuity Brands)

When I entered this industry to work on improving marketing, trade show graphics, initially all I had in front of me was the company logo and dull, industrial, non-designer-put-together, heavy product information, marketing print matter.

From that I developed a whole new visual language, and moved their brand identity a bit beyond what usually was expected in the industry.

I expanded on the use of Futura in their logo and expanded it's use throughout. I then added Gil Sans typeface in various weights for a ‘light’, ‘sunshine’, ‘green’ visual communication through typography and interesting graphic design and graphic art principles.

This redesign considered the serious and data heavy quality of the HVAC industry and their products and the results are confident, memorable, modern with effective infographics and visual hierarchy that made their brand, products and services stand out from competitors.