GARY A. ZAMBRANO ONLINE PORTFOLIO

- ROLE

Graphic Designer/Art Direction/XD Design

- FOR

MCM Group International/Qatar General Electricity & Water Corporation

- TYPE

Clean Energy Museum – Large-Scale Exhibit + Environmental Graphics – Qatar

- URL

https://www.mcmgroup.com/practices/cultural-heritage/kahramaa-awareness-park/

I designed large scale environmental and signage graphics for a major museum project in Dohar, Qatar, Saudi Arabia. The museum is focused on energy conservation and education for K-12 audience. My role was to take existing visual assets and create new and exciting graphic design work for various science based exhibits.

The CEO of the architectural firm allowed me to fully go into new more dynamic directions that target a youth based audience.

A enjoyed working on this great project where I had an opportunity to take existing engineering, science and environmental information and create visually compelling educational and museum plaques, signage, way finding and large scale environmental graphics. I successfully designed the information in a clear and easy to read manner, both in English and Arabic!

http://www.kap.qa

This is a center decorative piece, a tall, about 2600 mm tall four sided backlit tower.

The exhibit area has a theme of alternative energy technology geared towards children. I chose to make this an art-piece in that I wanted the tower to captivate and visually show the natural elements used in alternative energy and mix them with the exhibit-thematic colors, triangular shapes and iconography.

Please see the photo of the paper model I created for the client for reference below.

I then created this tabloid paper model for the client to understand my creative vision for the piece and to have a better understanding of how it would work. I then used a flashlight to light up the model from underneath a conference room glass table and enhanced it with Photoshop.

As you can see the graphics wrap around the four sided tower. I created this effect to give the area this will be placed in an energetic, vibrant mood and make the viewer walk around the tower.

It will look great once produced, the client loved it!

Info-graphics for large museum exhibition panels, yes, I did the Arabic typography and designed every single infographic taking raw scientific information.

Exhibition info-graphic panels closeup.

Visually engaging educational graphics that show ‘future green
energy’ methods.
I chose a UX inspired direction because it will appeal to the younger audience that the museum is targeting their exhibits to. It’s a balance between engaging children and teens with simple child like graphics.

Research was done, and I simplified the lessons down to symbols that reflect modern smartphone interfaces and iconography.

Future Of Power – HANGING GRAPHIC LARGE BANNERS. I designed these with the foresight of future design direction for new sections of the museum –

Taking content and pre-existing designs and making them more "magical". I've taken graphical elements and recomposed them to bring a visual order, an imagined spacial environment for the "characters" of this youth oriented museum.

Before my taking over this massive project the graphics were too busy, too flat, and the hexagons were randomly placed and blurred shadows applied.

I reintroduced the lavender colors and made the hexagons "fit" and glow as if the graphics "environment" these characters "live in" have visual movement. In other words, I made the graphics come alive!

Typographically I had to figure out how to work with Arabic text, which I successfully figured out with the use of additional software. More coming soon!

Working late hours to complete various large format graphics for a very cool Energy themed Museum in Qatar Saudi Arabia.

Here's is an example of these graphics. My role was to redesign it, create new compositions and make it all a little more magical. I had to develop a way to work with Arabic text and type in order to appropriately do line breaks, body text rags, etc. It's been a challenge but I always figure out a solution!

Work In-Progress - Qatar Museum Large Backlight Panels | Four Image Based Versions w/an option for the top version.

More advanced designs based around imagery and information graphics. These are rather large and backlit.

Another take coming soon!

Qatar Museum Backllight Panel Designs - initial concept sketches.

These curved panels are backlit, and they sit in the base of a large revolving LED Planet which is the centerpiece of the exhibit, in between these four panels that go around the planet's base are interactive monitors explaining these regions resources. All kind of energy and green tech content.

That's what this simple graphic representation is, showing how these panels would look along with the planet. I took it upon myself to do this to show the client.

That's what this simple graphic representation is, showing how these panels would look along with the planet. I took it upon myself to do this to show the client.

New variations based on an existing exhibit zone decorative pattern. This time accommodating Arabic titles (placeholder text). Gorgeous aren't they? :o)