GARY A. ZAMBRANO ONLINE PORTFOLIO

LOL! Just For Laughs Comedian 'Micro-Branding'

- ROLE

Commercial Artist – Graphic Art Direction


- FOR

Lionsgate-Kevin Hart’s Laugh Out Loud!


- URL

https://www.youtube.com/watch?v=vf3NSTS-tnM


I created these graphics for use in our Starz Network ‘Just For Laughs Comedy Festival’ in Montreal.

I took each comedian and researched their hometowns, and created nighttime mood graphics as backgrounds. I was inspired by the 80s TV show Moonlighting, an American comedy-drama television series that aired on ABC in the 80s from 1985 to 1989.

I loved that TV show and drew inspiration for this project by listening Moonlighting Theme Song sung by Al Jarreau on repeat as I designed each and every one of these.

I then developed each comedian’s very own LOGOTYPE based on what I perceived would best represent their personalities and comedic style.

Typography is one of my specialties and I instantly know based on intuition and third eye visualization, what font/typeface to use for a subject.