- ROLE
Graphic Designer
- FOR
Fox Entertainment
Work is work is work. Using Indesign and Photoshop I developed these EVITE concepts for FOX’s Emmy Nominees Celebration.
I visualized how this would be printed, I went with an elegant art deco suggestion, with the charcoal box being the textured paper of an invitation the type, white ink, with gold flake typography.
I always see, with my mind’s eye, more possibilities while engaging in the design process and I always offer various options and iterations. Some have dramatic ideas, some have subtle changes and nuances, it’s always a process of what I can only describe as 'visual sculpture', etching, shaping, molding, almost like clay, something that pleases and communicates on several levels.
They turned out as you can see and if I may say so myself, beautiful. I love making beautiful premium design. Thus my versatility.
I designed the above two ‘gold-deco’ concepts in about 2 hours. The additional design layout variation ideas below were part of that process so the total hours to complete was 3 to 4 hours.
Of course the hours include online research of logos, imagery and other graphics assets, organization of assets, then create custom graphics, search and choose typefaces/fonts, layout and mood, creative direction development and careful just-right typography.
